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Case Histories

Turning on a Dime


Lockheed Fast Track Video Script

Problem: Client requests rapid turnaround on video application story for Postal Forum trade show.

Solution: Fly to east coast postal facility, shoot digital photos of high-speed mail sorting system, and conduct interviews with officials. Return home same afternoon to write script and secure company & postal approvals the following day.

  • Day 1 - Fly to facility, interview SMEs, shoot photos. Draft shot-sheet on flight home.

  • Day 2 - E-mail photos and mpeg movies to producer, write script and secure approvals

  • Day 3 - 8 am video crew arrives to shoot program

Result: Project meet's client's aggressive schedule, going from site-visit to screen in 3 days.
>> View the Script
 

Position Lifestyle Change as a Senior's Choice


Brookdale Living Transitions Campaign

Problem: Client wants to replicate success of lifestyle transition seminars conducted at multiple Brookdale facilities across USA. Can't send speakers to each facility location.

Solution: Interview key Brookdale residents and their adult children, then write and produce video dramatizing stories of seniors who made successful, fulfilling life-style transitions. Additionally, develop content for radio commercials, print collateral magazine feature article.

Result: Promotion successfully helps seniors overcome fears, resulting in new residential admissions.

 

Transformation Moments in Corporate History


Lockheed Martin Video Series

Problem: For senior executive information technology (IT) conference, client wants to high-light “Transformation” moments in Lockheed Martin history via series of short motivational videos. But no staff is available to help with content development.

Solution: Harness on-line and public domain resources to research events that transformed company from 1912-2005. Write & narrate seven 2 to 4 min. scripts which are produced by company’s in-house media group.

Result: Executives give rave reviews to videos, crediting series with introducing and sustaining the conference’s transformation theme. Three-day meeting starts a new dialog on Lockheed Martin's IT future.

 

 

 

 

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